Actually, I’m a bit surprised it’s only 25 million.
Let’s assume 25 million subscribers is equivalent to 25 million households with Netlfix (since I am assuming most households share only one subscription). As of 2010, there are nearly 115 million households in the USA according to the Census Bureau. This means about 22% of American households use Netflix streaming.
Who are these freaks that make up the 78% without Netflix streaming?!